Welcome to Earthly Q Personal Care, the home of organic skin and hair care designed for Africans. Born from a passion for empowering individuals to embrace their natural beauty, Earthly Q is based in the abundant and fertile hills of Richmond KwaZulu-Natal. We use nature and its patterns to inspire us to craft high-quality products tailored to the unique needs of African hair and skin.

Our Story

At Earthly Q, we believe that beauty begins with nature. Inspired by the rich history, heritage and abundant natural resources of Richmond, Phatheni, our journey with cosmetic formulation was kick-started in Stellenbosch. We launched Earthly Q Hair Care in 2019 with just three products (The Starter Hair Care Unit is called that for more reasons than one). Although naive in our ambition and approach, it is that same naivety that allowed us to dream beyond a hair care line with just three products. Perhaps it is naivety coupled with the bold defiance that any black student should possess in any historically white academic institution in South Africa that has kept the dream alive for five years despite the odds.

When we launched in 2019, we were armed with little more than a stick blender, a kitchen scale and a handful of ingredients. But our confidence in our knowledge of the natural world and our passion for engineering are what have enabled us to keep the dream alive and scale our offering to 7 products that are for both skin and hair care.  

Knowledge and passion have enabled us to stay committed to creating products that nurture, protect, and enhance natural beauty. From day one, we’ve focused on sourcing the finest organic ingredients and combining them with science-backed formulations to deliver results you can see and feel.

Our Mission

We are dedicated to providing affordable, organic personal care products that align with Our customers’ values. Our mission is to:

    • Celebrate Natural Beauty: Empowering customers with information and products that enable them to celebrate and embrace their afro and melanin.
    • Prioritise Sustainability: Minimising our environmental footprint with eco-friendly packaging and ethically sourced ingredients.
    • Support Local Communities: Partnering with farmers and landowners to grow homoeopathic plants (like castor, aloe, lavender etc) allows us to create opportunities in rural areas like Richmond, and Phatheni. 
    • Affordability: Sourcing ingredients from local suppliers helps limit the cost of production and contributes to keeping organic hair and skin care products price accessible.

Why Choose Earthly Q?

At Earthly Q, we take pride in crafting products with carefully selected natural ingredients (like aloe vera, lavender, castor oil, and juniper berries) that are renowned for their powerful benefits for skin and hair.

Every product is thoughtfully formulated to address the unique needs of Afro-textured hair and melanated 

Join the Earthly Q Journey

Embrace your natural beauty with Earthly Q—because you deserve products as authentic and radiant as you are. 🌿

We’re not just about products—we’re about building a movement that inspires confidence and celebrates natural beauty. Whether you’re starting your self-care journey or perfecting it, Earthly Q is here to help you feel your best, inside and out.

Stay connected by subscribing to our newsletter or following us on social media. Join the growing community of people who trust Earthly Q for organic skin and hair care.

Shop Now | Contact Us | Follow Us on Instagram