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Embracing Authenticity: The Rise of Natural 4C Hair in South Africa

Historically, beauty standards in South Africa were heavily influenced by colonialism and Western ideals, leading to the stigmatisation of natural African hair textures. The prevailing notion that straight or loosely curled hair was the epitome of beauty often resulted in individuals feeling compelled to conform to straightening and relaxing treatments. However, as societal attitudes evolve, …

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